About Us

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 We are a small business with only 7 employees in southern West Virginia. Uncertainty appears to be the only consistency in the retail world. Supply chain issues affected our ability to obtain silver and gold earlier in 2022. We currently have a good source of precious metals and have populated our website and stores with competitive prices and great selections. If you visit our retail brick and mortar stores, we have added numbers to each piece of art so you can bring the piece up on your smart phone to read about the piece and more. It has been a challenge to remain in retail as many stores have shut their doors as we did our Bluefield operation to focus on the two storefronts on Mercer Street. The 311 Mercer Street is the primary selling and buying operation. Our 901 Mercer is a hybrid operation with most of the store now posted online and only open three days a week. We strive to beat our competitors in service and offer jewelry repairs and sizing on any items we sell. Our sterling silver and gold jewelry selections have grown over the years since we first opened. Investment in gold and silver bullion inventory has tripled the past year and we welcome you to make us a shopping destination of southern West Virginia. Our slogan remains “Where Lookers Buy!”